Take note: Snap’s advertising resources only publish audience gender data for “feminine” and “male” consumers, even so the figures printed for these demographics don’t usually increase as many as the whole user determine, so percentages proven listed here may well not sum to one hundred pc.

Go world-wide: see how Hong Kong’s latest “condition of digital” compares with connectivity in other nations around the world by looking through our flagship Digital 2024 World Overview Report, which incorporates hundreds of slides of worldwide digital data, and our in-depth Investigation of what these figures may possibly mean to suit your needs.

Though the apparent distortions that frequently look in X’s inferred gender data may be due largely to your superior range of “non-human” accounts that element in X’s Energetic person data (e.

On the quarterly basis, the company’s data also reveal the sizing of Instagram’s ad audience in Hong Kong remained unchanged amongst October 2023 and January 2024.

For a result, variations in advert get to may not essentially reveal any change during the System’s General consumer foundation.

Notes: Meta’s promotion means only publish viewers gender data for “woman” and “male” consumers.

For example, consumer study conclusions released by GWI typically supply very a different image of X use by gender in contrast with X’s individual audience data.

In the meantime, TikTok’s advertisement arrive at in Hong Kong was comparable to 1.0 percent of the neighborhood Online person base firstly on the year, regardless of age.

You’ll also obtain the entire Digital 2024 report for Hong Kong inside the “full report” section underneath, but we’ll start off by taking a look within the critical headline figures for Hong Kong this year.

The revised figures and also the recent value GDP will be introduced about two months later on for the primary, second and third reference quarters and within the Price range Working day for your fourth quarter.

These headline stats supply a fantastic overview from the “state of digital” in Hong Kong, but as a way to make sense of how digital traits and behaviours are evolving, we have to dig deeper to the data.

The main launched figures are known as "advance estimates". The advance estimates involve the real progress of In general GDP and its significant expenditure components. When more check here data turn into accessible, the advance estimates are going to be revised.

Be aware: Meta’s promoting methods only publish viewers gender data for “feminine” and “male” end users.

For a result, our most up-to-date determine for social websites use might seem like pretty diverse towards the values that we posted in earlier years.